Welcome and Introductions

Welcome to Baking Good Business, a blog dedicated to the truly fun side of baking, the business side! Why spend your time in a boring kitchen, decorating cakes, when you could be in the office making spreadsheets? All joking aside, the business side of the baking world is an important part of finding success in the industry, and it doesn’t always have to be boring. Now, to who I am. My name is Megan Paonessa, and I bring over 20 years of experience in the baking world. Over the course of my career, I have worked my way up the ranks to become a head baker. I later took on a corporate role in guest relations, before moving into R&D and training.
My experience in all aspects of the industry, but particularly in management, guest relations and training give me special insight into the different elements of the baking world. Many people get into the industry with little knowledge beyond the mechanics of running a bakery, and don’t understand what other elements that come together to create a successful business. The National Restaurant Association, the leading restaurant business association in the US, estimates “30% failure rate in the restaurant industry.” You will need any kind of advantage available in such a volatile industry. I hope to be able to provide insight and guidance to the intricacies of the baking world, and the help others succeed in their business.

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